![]() ![]() Originally posted to the Inside AdWords Blog. Find more information and answers to your AdWords Editor questions in our Help Center. If you’re not using AdWords Editor, you can visit our website to download it. We’re launching version 8.0.1 to all users over the course of the next few weeks, so don’t worry if you don’t get it right away. With updated tools and features, you have even more control over your account. We’ve also given the entire tool a visual refresh and a new layout. To preserve your comments and unposted changes, select the 'Backup then Upgrade' option in the automatic upgrade prompt, then import the backup file after downloading the account. Google Ads Editor has been redesigned to make it even easier to navigate and manage your account, whether you need quick access to common tasks or to advanced features and settings. After you install the new version, you’ll need to download your account again. Just like the Windows version, AdWords Editor for Mac allows you to navigate your AdWords account quickly and easily as well as make bulk changes to keywords and ad text. If you're already using AdWords Editor, you'll be prompted to upgrade automatically, as soon as it's available for you. Heres a quick update from Lewis L., a member of the AdWords Editor team: Were excited to announce that AdWords Editor is now available for Mac users. To learn more about all of the new features in version 8.0.1, such as support for campaigns using target CPA and enhanced CPC bidding options, read the release notes. To help you focus on just what you need when you’re managing your AdWords account, AdWords Editor 8.0.1 also introduces collapsible and expandable panels, progress bars for tasks that can take some time, improved adding of My Client Center accounts, simplified exception requests, and more helpful error messages. This new Extensions tab should help make it easy for you to create and manage your location extensions. To support this change, we've transitioned the local business ads in your AdWords account to ads that are compatible with location extensions, added the Extensions tab in the AdWords Editor interface, and removed the Local Business Ads tab. More detailed information on flexible bid strategies can be found on Google’s support pages.In order to make it easier for you to manage your account and take advantage of location extensions, we’re releasing a new version of AdWords Editor, 8.0.1, for Windows and Mac.ĪdWords Editor 8.0.1 now supports location extensions, our new and improved way to run local ads. ![]() ![]() Target return on ad spend (ROAS) – automatically sets bids to maximise your conversion value, while trying to maintain an average return on ad spend.It’s the flexible version of automatic bidding which is normally decided in each campaign’s settings. Maximise clicks – automatically sets bids to help you achieve as many ad clicks as possible within a target spend amount.Target outranking share – automatically sets your bids to ensure you outrank another domain’s ads in SERPs.Target CPA is the flexible version of the AdWords Conversion Optimiser. Target CPA – automatically sets bids based on your CPA (cost per acquisition) goal.Target search page location – automatically adjusts your bids to increase the likelihood that your ads will appear at the top of SERP (search engine results page), or on the first page of results.This bid strategy works best when the campaign has frequent conversions. Not only is it easy to see and understand the account. You may be reading this and thinking, I can do all of these things in the online Google Ads UI. Enhanced CPC (ECPC) – automatically adjusts your manual bid, up or down, based on each click’s likelihood of resulting in a conversion. Using Google Ads Editor: The Basics Posting Your Changes.The various flexible bidding options are as follows: The AdWords system will automatically bid, to give you maximum chance of achieving your specific goal. The best way to choose your preferred bid strategy is to focus on a specific goal. Bid strategies, or flexible bid strategies, offer an alternative bidding method to the conventional way of manually setting maximum CPCs per keyword or ad group. ![]()
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